Earlier this morning, Apple quietly launched a new website called 12 Days of Christmas, dedicated to an upcoming promotion Apple will run from December 26, to January 6. The website invites iTunes users to install a special iOS application designed to allow them to download freebies during the promotion period. The 12 Days of Christmas promotion will include songs, music videos, apps, books TV episodes and a film. iTunes users can also sign up for daily email notifications at the Apple website, in order to receive an update when each new download is available. The official app can be downloaded here, but note that unlike Europeans, American iTunes users cannot download the app for now, as Apple hasn’t released the U.S. version just yet.