Since the launch of its in-home TV streaming app for the iPad, Time Warner Cable has been unable to offer more channels to its users, as most television networks formally asked the cable company to remove their channels from the app. The app was introduced last month, and allows Time Warner Cable subscribers to stream live television to their iPad, while at home. The app initially came with 32 channels, but the line-up quickly dwindled, at the request of several TV networks. More channels are expected to disappear from the app today, as Fox, Discovery and Viacom sent a new cease-and-desist letter to Time Warner, to force the cable company to remove all of their channels, including Animal Planet, BET, CMT, Comedy Central, Discovery Channel, FX, MTV, National Geographic, Nickelodeon, Spike, and VH1. According to Time Warner, the decision to remove more channels is counter-productive, as customers can only use the app while at home, and already paid for the content anyway:
Like I said, television is melting right now. The whole TV industry is sitting on a river that’s flowing fast into the future. Some programmers are kicking the currents with feeble karate and some are getting in a boat and pulling oars along with us for the good of our customers — the people who already paid for all of this and want it really, really badly.While the Time Warner Cable app is not perfect, as it doesn’t offer any advanced features such as TV recording, the app is a step in the right direction, as it allows users to turn their iPads into portable TVs that can be carried around the house. The TV networks’ decision is not surprising though, as they expect Time Warner Cable and iPad users to pay a fee for the service. While TV networks are perfectly in their rights to refuse to push their content to mobile devices, they again show a clear lack of understanding about customer behavior, and push people toward alternate services such as Sling, or worse, file sharing sites. Out of the 32 channels that initially came with the app, only 20 remain available: A&E, E!, HLN, ABC Family, Food Network, Lifetime Movie Network, AMC, Fox News, MSNBC, Bravo, Galavision, SyFy, CNBC, Hallmark Channel, Travel Channel, CNN, HGTV, USA, Disney Channel, and History Update: Time Warner just added 20 additional channels to its app earlier this evening. Full line-up: A&E, CSPAN3, HGTV, QVC, ABC Family, Disney Channel, History, Sleuth, AMC, Disney XD, HLN, SOAPnet, Bravo, E!, HSN, Style, Chiller, ESPNews, IFC, SyFy, CNBC, Food Network, Jewelry TV, Travel Channel, CNBC World, G4, Lifetime Movie Network, USA, CNN, Galavision, MSNBC, WE, CSPAN, GolfChannel, NY1 Manhattan, YNN Austin, CSPAN2, Hallmark Channel, NY1 Noticias.