Lose It! – Weight Loss Program and Calorie Counter by FitNow (Universal)
Released: Nov 21, 2008
Version: 6.5.4
Size: 50 MB
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Ranking - Health-Fitness (iPhone)

Ranking - Health-Fitness (iPad)

Lose It! – Weight Loss Program and Calorie Counter

Lose It!

Join the millions of people who have lost weight using Lose It!. As the most successful comprehensive weight loss program, Lose It! makes it easy to choose how you want to lose weight. We give you all the tools you need to track food and exercise, plan meals, and stay motivated to make smarter choices and achieve your goal. Lose It! is weight loss that fits™.


Getting started with Lose It! is easy. Simply download the app, tell us a little about yourself (or import your profile from the Health app) and we'll create a custom weight loss plan for you. Then start logging your food and exercise. There's no easier diet app!


Lose It! helps you set goals for weight loss, exercise, nutrition, blood pressure, sleep, and more! You set the goals, we’ll help you with the plan to achieve them:

-Body Fat*
-Exercise (Calories, Minutes)*
-Nutrients (Carbohydrates, Fats, Protein, Fiber, Sodium)*
-Measurements (Neck, Hip, Waist, Bicep, Thigh, Chest)*


Lose It! offers simple, easy-to-use tools for tracking what you eat and do:

Tracking Features
-Foods logged to your phone's Health data will automatically sync to Lose It!
-Comprehensive food and exercise database with over a million entries
-Easy-to-use free calorie counter and food tracker to stay within your daily budget
-Barcode scanner makes tracking a snap!
-Recipe builder
-Share foods with friends
-Meal & Exercise Planning helps you stay on track!*
-Track steps with your phone using our in-app step counter (iPhone 5S and 6 only)*
-Keep a diary or journal of your weight loss with Notes*


Want to know where your calories are coming from? Need help breaking through a plateau? Our newest feature Insights helps you answer questions like these to keep you on the road to success.

Food Insights

Charts & Reports
-Calorie Chart*
-Meals Chart*
-Nutrients Chart*
-Email Reports*


Lose It! makes tracking a snap. Our platform integrates with the best health and fitness devices, trackers, and apps available (wireless scales, pedometers, workout apps, and more) to provide a truly seamless, connected experience.

Apps & Devices Supported:
-Lose It! Bluetooth Scale
-Withings Body Scale
-Fitbit Aria Body Scale
-Nike+ Fuelband
-Fitbit Tracker (One, Zip, Flex, & Classic)
-Jawbone Up
-Shine by Misfit
-Nike+ Running App
-Withings Blood Pressure Monitor
-CarePass by Aetna


In-person meetings are so last century. Access your support network from your fingertips through our social features. With Lose It!, you can connect to friends, family, and peers around the clock for the support you need, when you need it.

Peer Support Features:
-Connect with Friends
-Control Privacy
-Join Public Groups
-Join Private or Hidden Groups*
-Create Public, Private, or Hidden Groups*


We think health & fitness is more fun with others. Lose It!’s challenge platform unlocks your competitive side and helps you achieve your goals. Whether it’s weight loss, exercise, or total wellness, Lose It! offers head-to-head, team, and group-based challenges. Compete with each other or work together toward a common goal. Join a public challenge or create your own!

Challenge Type:
-Weight Loss
-Days Logged
-Fruits and Vegetables
-The Lose It! Challenge™*

Join/Create Challenges:
-Join Public
-Join Private or Hidden*
-Create Public, Private, or Hidden*

*requires premium upgrade

Join Lose It! today for free, or upgrade to our premium version to unlock even more features than our calorie calculator!

Like us on Facebook: http://www.facebook.com/loseit or follow us on Twitter: @loseit.

What's new in version 6.5.4
Thank you for using Lose It! Members like you keep our app healthy and happy :) If you like using Lose It!, please consider taking a couple of minutes to review our app.

New in this release:

Fixed the issue preventing installation of the app on iPads

Fixed the issue preventing new users from syncing with the Lose It! Bluetooth Scale. If you were experiencing this problem, please disconnect and reconnect your bluetooth scale and you'll be good to go.

Scanning a barcode is even more convenient. Now, by pressing the Lose It! app icon on an iPhone 6s or iPhone 6s Plus, you can launch straight into the barcode reader.

We've also overhauled the way offline food search works to make it even faster when your device has slow/no internet connection.

And as usual, there's a bunch of small bug fixes throughout the app.

Enjoy! :)
Screenshot #1 (iPhone)
Our verdict: Great!
  • ➜ Lose It! – Weight Loss Program and Calorie Counter is a highly rated app (4.5-star).
  • ➜ The app is free.
  • ➜ Lose It! – Weight Loss Program and Calorie Counter is currently ranked #15 in free Health-Fitness apps for iPhone, as well as #12 in free Health-Fitness apps for iPad.
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