Ranking - Lifestyle (iPhone)
My L’Oréal Colorist
Ready to go blonde, go brunette, go red or make those grays disappear? Discover your perfect hair color shade with My L’Oréal Colorist.
Scan a shade
At the store, scan a box of hair color right from the shelf. Then, answer a few simple questions to see if it’s the best shade for you.
Find a shade
Not sure which color will look gorgeous on you? Get an expert color consultation for a precise recommendation – on the spot.
Read Ratings and Reviews
Don’t take our word for it. See what people are saying about their favorite L’Oréal Paris hair color formulas and why. Get ready to color with confidence!
Addition of survey to gauge users' purchase intent and satisfaction with the app
Addition of a registration form to allow users to get a $2 coupon after completing the App experience