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NEW EXPRESSION Architecture Magazine
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What is new? What is fresh? is something we constantly ask in and for the first publication we decided to focus on Singular Housing as it is probably the most common program on architecture, the archetypal form that is often a cliché, the basic program and the first approach most of us have with the profession.
SPARK Digital Media and NEW EXPRESSION Architecture Magazine will avoid an “anesthetized” communication of ideas but will promote a new sense of “awareness” to read Architecture.
We are not showing the latest —for that you have the Internet— nor the classics —you’ll find them in the books— but we jumped into a continuous working process slowly building our own guidelines upon a constant search for these new archetypes while trying to avoid all the clichés. Two concepts —also borrowed from Mcluhan’s writings— with a very thin border between them that ultimately depend on individual perception and personal interests to clarify.
This publication is an ongoing research to uncover new architectural names removing an inaccurate focus on newness as a generational view into a rigorous exploration of real alternatives, presenting projects and teams that work in a different but optimistic way.
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