125 Reasons for iPad by Coca-Cola (iPad)
Released: Mar 11, 2011
Version: 1.0
Size: N/A
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125 Reasons for iPad

It is true, in recent years we have been witnesses of some of the greatest tragedies of humanity, collective and personal ones: violence, discrimination, attacks, economical crisis, illnesses... Tragic events occur day after day, hour after hour.

Nevertheless, it is also true that many good things and people willing to change who inspire us to keep on going can be found every moment. We just have to be willing to see them. Inspired by the latter, during 2010 we did some research at Coca- Cola, which shows that there are more solutions than problems in the world, that good things happen all the time, and that those “small” and daily actions are the ones which make us feel happy, confident that in the world things can change for the best, that in this world there are more good people and that those people are performing actions to encourage change.

This book is the result of such research. At Coca-Cola, after 125 years of existence, we are convinced that we do not need superheroes in this world, but a world of anonymous heroes who risk everything for others. We continue to believe that a better world can be built.

A world of smiles, of hands held out, full of optimism and hope. A place where we can find happiness, where everything that you decide to do –that we decide to do, is possible. With positive energy and solidarity. Where the most important things are dreams and wee moments. A ride, a sunbeam, a book, a friend. A world where no one is indifferent to what happens to us. A world of many, for all. Like this one, but better. We want to build it together, dream it together; we want to share it with you.

We are reflecting 125 reasons in this book to believe in a better world. Because we build the future together, we do not need more reasons.

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