Playcaller by Playmaker Systems, LLC (Universal)
Released: Sep 4, 2012
Version: 1.0
Size: N/A
Deal Alert
Get notified when this app is on sale or goes free [privacy policy]

Price History

Ranking - Business (iPhone)

Ranking - Business (iPad)


Playmaker Systems, LLC
Screenshot #1 (iPhone)

For pros in communications, social media, marketing, sales, politics, and military information operations.

The Playcaller app is your influence code cracker. What's the play? Find out in three taps. What should you do about it? Find out in one.

Available on iPad and iPhone, this patented first of-its-kind decision-support app is a must-have in your mobile arsenal of professional tools. Based on The Standard Table of Influence, the first definitive periodic table of influence strategies, Playcaller helps you quickly analyze and anticipate the plays that are being run in your you, for you, with you and against you. Here are a few examples:

Corporate Communicators: Activists are battering your reputation. What plays are they running? And what plays can you run to quiet or co-opt them?

Social Media Managers: Your followers are liking you? They're retweeting you? What plays are they running? And what plays can you run to keep them engaged?

Marketers: Your demand-gen programs are working. Prospects are filling your funnel. They're getting nurtured. But, suddenly, they're backing out to look at a new alternative. What play has made them nervous? How can you decode it? And what play can you run to slow or stop the exodus?

Salespeople: You've got a hot new lead. What's your first move? Will you Assess with a coy Ping? Condition with a self-effacing Lantern? Or Engage with an audacious Trump?

Politicos: Rivals across the aisle are railing against your new position. What plays are they running? And how do you counter them? Your allies have your back. What plays should they run to support you?

Warfighters: It's all about soft power. Influence. Winning hearts and minds. So what plays do you run? On stateless enemies, or sovereign allies? Which are best for competing? Which are better for collaborating?

The basic version of Playcaller is Free. This includes the 24 plays, 3 surrogates, and their associated definitions, risk/reward and transparency ratings, related terms and related plays.

For an additional $4.99, users may power up to Playcaller Pro™. This premium content adds expert insights and prescriptions to the 24 plays and 3 surrogates. Download as an in-App purchase and you'll have the purposes, pros, cons, counter-plays and examples you need to master the games and gamesmanship of your unique marketplace.

TROUBLESHOOTING: To restore a previous in-app purchase or to load the app on multiple iOS devices, click the settings screen on the cog in the top left of the iPad app and bottom right of the iPhone app.


Playmaker Systems, based in Bethesda, MD, is an innovator in the industries of communications, social media, marketing, sales, politics and military information operations. With our patented decision systems and applications, we help professionals analyze and anticipate the moves of their marketplaces for increased command-and-control and faster time-to-influence.

Our standard-setting Playcaller Influence Decision App™, Social Play Tracker™, Play Action Map™, Playmaker Academy™, Playmaker Wargame™ and other services are based on The Standard Table of Influence Plays™. First described in 2006 by CEO and Founder Alan Kelly in his landmark book, The Elements of Influence (Dutton/Plume), it is the centerpiece of the first, definitive ontology of strategies in business, government and society.

Adopted by Fortune 500 companies, including Abbott, Booz Allen Hamilton, Dell, HP, Intel, Royal Dutch Shell, SAP and VMware, and taught at The George Washington University Graduate School of Political Management and USC Annenberg School for Communication, this breakthrough decision-making system helps you analyze, anticipate and prevail in the games and gamesmanship of your marketplace.

For more information contact us at
Our verdict: Good
  • = Playcaller has average ratings (3-star).
  • + The app is currently free, instead of its regular price of $0.99.
Similar Apps
JotNot Scanner App Pro

Universal App - Designed for iPhone and iPad

Developer: MobiTech 3000 LLC || Version: 5.1.4

QuickPlan - Project Gantt Plan

iPhone App - Designed for iPhone, compatible with iPad

Developer: Hao Li || Version: 13.1

Box — Cloud Content Management

Universal App - Designed for iPhone and iPad

Developer: Box, Inc. || Version: 5.5.4