The 2010 Brand New Awards by UnderConsideration LLC (iPad)
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Released: Jul 29, 2011
Version: 1.0
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The 2010 Brand New Awards

UnderConsideration LLC

Winning entries from the inaugural Brand New Awards, a judged competition organized by UnderConsideration, celebrating the best identity work produced around the world during 2010. The BNAs reward the most successful collaborations between a client and their designer, design firm, brand consultancy, or internal creative team.

This publication brings together the 101 winners presented in an easy to browse format each detailed with project briefs, designers' approaches, clients' statements, and a generous dose of imagery — over 530 images. The winners are also available as a 252-page book from UnderConsideration.

The winners can be sorted by the five main categories — Logos, Logos and Identity Animations, Basic Identity Applications, Comprehensive Identity Programs, and Guideline Documents — as well as by their ratings, special awards, and over a hundred tags.

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